How to Turn Your Space into a Storytelling Platform — The Orange Room

If you're a venue, brand, or cultural space looking to deepen community ties, merch is no longer just a side hustle — it's a storytelling tool. That’s what we proved with The Orange Room in Stratford.

They wanted to celebrate the creative community around them — not just with words, but with a tangible campaign that lived both online and in the space itself. We helped them reimagine their venue as a living, breathing archive of the people that made it matter.

What We Did

We co-developed a campaign that combined exclusive merch with short-form, branded fisheye interviews featuring key community voices. The merchandise wasn’t just sold — it was earned through engagement-led competitions, sparking conversation and visibility online. Inside the venue, we built an installation that brought these stories to life, turning the space into a tribute to its community.

What Brands Can Learn

This project highlights how earned merch + visual storytelling = emotional equity. For cultural institutions, venues, or experiential brands, it shows that merch campaigns don't have to start with selling — they can start with listening, reflecting, and amplifying.

If you’re looking to transform your space or campaign into a storytelling vehicle, we can help you design and deliver merch experiences that capture culture and spark conversation.

Insight Takeaway

Don’t just brand your space. Let your community brand it for you — and use merch to make their stories wearable.