PIANO PEOPLE DRUMSHEDS
Piano People Drumsheds
COMPANY
Louder Entertainment
Location
London, UK
EXPERTISE
Production / Design / Marketing
YEAR
2023
Our client, Piano People, aimed to celebrate the global rise of Amapiano by delivering an unforgettable large-scale event at Drumsheds London (15,000 capacity).
Concept to merch delivery completed in just 2 weeks.
Piano People is one of the world’s leading Amapiano event brands. Their 2023 Drumsheds edition featured over 30 artists and became the world’s largest Amapiano event.
Piano People hosted the world’s largest Amapiano show and needed to translate the event's excitement into an exclusive merchandise drop. With only 8 days to move from concept through production to live sales, the designs had to feel authentic and elevated, not generic.
Rosko Studios managed the full creative and production process by:
Designing a unique airbrush-inspired collection celebrating Major League DJz, DJ Maphorisa, DBN Gogo, and more
Producing a comprehensive lookbook to drive hype across social channels ahead of the drop
Completing full production and logistics to ensure the merchandise was ready and live for the event
High sell-through rate during the festival, validating the merchandise concept's strength
Strengthened Piano People’s brand presence beyond the event through collectible merchandise
Created festival merchandise that attendees were proud to wear long after the event ended