PIANO PEOPLE DRUMSHEDS

Piano People Drumsheds

COMPANY

Louder Entertainment

Location

London, UK

EXPERTISE

Production / Design / Marketing

YEAR

2023

Project Description

Project Description

Our client, Piano People, aimed to celebrate the global rise of Amapiano by delivering an unforgettable large-scale event at Drumsheds London (15,000 capacity).

Timeline

Timeline

Concept to merch delivery completed in just 2 weeks.

Background

Background

Piano People is one of the world’s leading Amapiano event brands. Their 2023 Drumsheds edition featured over 30 artists and became the world’s largest Amapiano event.

Challenge

Challenge

Piano People hosted the world’s largest Amapiano show and needed to translate the event's excitement into an exclusive merchandise drop. With only 8 days to move from concept through production to live sales, the designs had to feel authentic and elevated, not generic.

Solution

Solution

Rosko Studios managed the full creative and production process by:

  • Designing a unique airbrush-inspired collection celebrating Major League DJz, DJ Maphorisa, DBN Gogo, and more

  • Producing a comprehensive lookbook to drive hype across social channels ahead of the drop

  • Completing full production and logistics to ensure the merchandise was ready and live for the event

Impact

Impact

  • High sell-through rate during the festival, validating the merchandise concept's strength

  • Strengthened Piano People’s brand presence beyond the event through collectible merchandise

  • Created festival merchandise that attendees were proud to wear long after the event ended

Need creator-ready merch that drives buzz before the doors even open? Let's talk.
Need creator-ready merch that drives buzz before the doors even open? Let's talk.