CULTURE CLASH
Red Bull Culture Clash
COMPANY
Red Bull
Location
London, UK
EXPERTISE
Production / Design / Marketing
YEAR
2025
Our client, Red Bull, aimed to reignite London’s music scene by bringing back its flagship sound battle event, Culture Clash, to the iconic Drumsheds venue (15,000 capacity).
From brief to final delivery in under 10 working days, including design, production, and live content capture.
Red Bull Culture Clash is the ultimate sound battle inspired by Jamaican sound system culture. Four crews compete with original dubs and creative stage takeovers. For the 2025 edition, Red Bull returned to London with its most ambitious staging yet, aiming to dominate the conversation both live and online.
Red Bull required over £250,000 worth of fully custom merchandise produced and delivered in under 10 days for one of their most significant cultural campaigns. The merchandise included premium garments with multiple print placements, custom tags, and adherence to strict global brand standards. Additionally, they needed on-the-ground social content to support the launch of their TikTok Shop and extend the event's reach.
Rosko Studios delivered a fast-turn, design-forward solution by:
Collaborating directly with Red Bull’s brand team to expedite approvals without compromising quality
Activating 24/7 production schedules to produce and deliver over 5,100 units promptly
Managing end-to-end logistics, including split deliveries and quality assurance
Curating live social content at the event to amplify engagement for Red Bull’s TikTok Shop launch
On-time delivery of high-volume, fully branded merchandise
Seamless integration of merchandise into Red Bull’s experiential and digital marketing campaigns
Elevated brand engagement both on-site and online, reinforcing Red Bull’s market leadership in cultural marketing
