1WAY 3rd Anniversary 2024
1WAY 3rd Anniversary
COMPANY
1WAY EVENTS
Location
London, UK
EXPERTISE
Design / Production / Marketing
YEAR
2024
Our client, 1WAY, aimed to celebrate three years of growth with a bold street-level activation that brought together fashion, music, and their community.
Concept to campaign execution in just 3 weeks.
1WAY is a culture-forward collective energizing London’s nightlife and creative scene. With a Gen Z-savvy following and strong storytelling, their third anniversary merged fashion, music, and viral culture.
1WAY EVENTS sought to commemorate their 3rd anniversary with merchandise that reflected their journey and connected with their community.
Rosko Studios executed:
A detailed airbrushed design capturing scenes from 1WAY events
A social media campaign featuring community members
An outdoor activation in Shoreditch with a branded van and live DJ sets
High engagement and anticipation leading up to the event
Merchandise became a symbol of community pride
Set a new standard for event merchandise activations in London
