REB BULL SELECTOR - NOTTING HILL CARNIVAL
Red Bull Selector
COMPANY
Red Bull
Location
London, UK
EXPERTISE
Design / Production / Marketing
YEAR
2024
Our client, Red Bull, aimed to energize Notting Hill Carnival 2024 with a bold, culture-forward stage experience blending music, heritage, and style.
From concept to execution in just 3 weeks.
Red Bull Selector launched at Notting Hill Carnival as an interactive music stage where fans influenced the DJ set. Their activation filled Emslie Horniman’s Park and demanded a strong visual presence.
Red Bull introduced a new interactive stage at Notting Hill Carnival, allowing the audience to influence the music direction. They required exclusive merchandise that captured the carnival spirit and resonated with the vibrant culture of the event.
Rosko Studios delivered:
A distinctive airbrush design inspired by the DJ's vantage point and the crowd's energy
High-quality merchandise including t-shirts and tote bags
On-site distribution strategy to engage the community and enhance the event experience
Strengthened Red Bull's brand presence at a major cultural event
Created wearable art that attendees cherished beyond the event
Enhanced community engagement through culturally resonant merchandise
