JAZZ RE:FEST 2024
Jazz Re:Fest
COMPANY
Jazz Re:Freshed
Location
London, UK
EXPERTISE
Design / Production
YEAR
2024
Our client, Jazz Re:freshed, aimed to spotlight emerging UK jazz talent through a vibrant, community-focused festival experience.
Concept, design and proudction delivered in just two weeks.
Jazz Re:freshed is a nonprofit that has shaped the UK jazz scene for 20+ years. Jazz Re:Fest 2024 at Southbank Centre marked a return after a 7-year hiatus, bridging generational sounds with community storytelling.
Jazz Re:Freshed aimed to reposition their festival merchandise to resonate with a younger, Gen-Z audience while maintaining authenticity to the UK jazz scene. The goal was to modernize their approach without losing the credibility that had built their legacy over 20 years.
Rosko Studios delivered a fresh creative vision by:
Designing a limited-edition collection rooted in London streetwear influences and UK jazz culture
Managing production and logistics to ensure seamless rollout alongside festival marketing efforts
Elevating the merchandise experience to create urgency and collectibility among attendees
Merchandise sold out within two hours of festival opening
Jazz Re:Freshed expanded its reach to a new, younger audience without compromising its brand authenticity
Reinforced the festival’s position at the forefront of UK jazz and culture
